Spoiler: in the end, we got insights about what techniques are working in Web3 in 2025
Where the Story Begins: The Meme Coin Idea
The story begins at Token2049, one of the largest crypto conferences, where I came seeking fresh market insights and discovering the Web3 projects that crypto degens are building today. Unsurprisingly, the industry still thrives on the hype and simplicity of running and shilling meme coins.
From a marketing perspective, I understand why it works: it’s about selling an idea, an experience, and creating strong associations.
Imagine you played Crash Bandicoot on the first PlayStation during your teenage years. These moments give me nostalgic flashbacks, and if someone were to create a viral community around it, I’d definitely consider buying that token (not financial advice, of course!).
So, our client approached us with a ready-made meme coin idea, also inspired by a main character from a classic game—let’s call it GTA. We started crafting a marketing strategy, exploring the most relevant promotion channels for meme coins. Along the way, one of our team members suggested adding an NFT strategy to the mix. While we knew the NFT market wasn’t exactly hyped at the time, the idea felt like a natural extension of the meme coin concept. After some discussion, we decided to take the risk.
What Did We Miss?
We thought that launching an additional product—specifically, an NFT collection—could be a great idea to attract the crypto community and boost meme coin marketing. However, we overlooked a key point: every additional product, especially in the Web3 space, not only needs to fit into the overall marketing strategy, but also requires its own dedicated NFT promotion strategy.
How to Avoid It?
In our team, we always stick to one main rule: a full-cycle marketing strategy will always achieve more significant success in the long run compared to isolated product promotions. Moreover, from a Web3 marketing perspective, expanding the product line isn’t always the best idea, as each additional product requires extra resources—both human and financial.
Think of it like studying: when you focus your time deeply on one subject, you’ll gain a solid understanding. But if you try to learn three subjects at once, you’ll end up with knowledge of all three—but only at a superficial level. This is exactly what we consider when developing a comprehensive product lineup for each Web3 project.
What Worked Out in the End?
When working with different strategies—especially in the Web3 space, which is still new to many marketers—it’s essential to test various approaches. In our case, we found that the tried-and-true full-cycle marketing strategy worked best. Our team decided to cancel the NFT collection and instead focus on developing the main character, crafting a clear project message, building a crypto community, and collaborating with relevant Web3 influencers.
We’re not fans of hard sales, but we can’t skip the advice: if you need full and experienced Web3 product promotion, it’s always better to have a chat with marketing agencies. They bring a wealth of experience from a variety of projects and can provide outside perspectives to confirm that your strategy is on the right track.
The agencies of the future aren’t just people chasing quick sales of one product. We believe that partial services no longer work, but you, as a builder of the Web3 future, not only chose to work with us but also understood that, to avoid losses, your project needs a full, well-rounded marketing approach. That’s why you can follow Future Agency’s ready-to-go marketing strategies to fully cover your project’s promotion needs and deliver high ROI—and Future Agency is ready to help you here.
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